John and Natalie McLaughlin

AIA is a global pioneer, innovator, and servant leader in sport ministry  
  
Vision
Helping fulfill the great commision by...

Taking the initiative to share the gospel with 1 billion people annually through the platform of sport (exposure)
Giving 100 million people annually the opportunity to individually receive Jesus Christ (evangelism)
Building a global movement of 15,000 spiritually mature athletic influencers by 2008 (discipleship)

Mission
Athletes in Action exists to boldly proclaim the love and truth of Jesus Christ to those uniquely impacted by sport worldwide by winning, building, and sending athletic influencers.

Values
Faith - Now faith is being sure of what we hope for and certain of what we do not see. (Hebrews 11:1, NIV) Believing God to transform our own lives through a deeper and more intimate connection with Him, the lives of those to whom we minister, and the millions we are trying to influence. Trusting God for that which only HE can accomplish!

Family - Each one should use whatever gift he has received to serve others, faithfully administering God's grace in its various forms. (1 Peter 4:10, NIV) Connecting through meaningful partnerships including other CCC ministries, churches, LIFE partners, and other ministries. Building a multi-cultural community reflecting God's heart for people from all nations, tribes, and tongues. Encourage the development of strong Godly families and marriages among our staff, LIFE partners, and disciples.

Focus - make my joy complete by being of the same mind, maintaining the same love, united in Spirit, intent on one purpose. (Philippians 2:2, NAS) Being a strategic, intentional, and efficient sport ministry prepared and equipped to impact the world.
Capturing the synergy, creativity, and blessing that results from Spirit-filled, other centered teamwork.